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LOGO AND BRAND IDENTITY
Here you can check some of my logo and brand identity creation. Some of those was developed for real brands and others for course projects.
ALALAÔ - FASHION BRAND
(Brazil)
ALALAÔ was my own slow fashion brand created in 2015, The brand focused more on a lifestyle then only on selling clothes. My brand began after my Undergraduate project collection, for which I kept some designs and some textile prints.
Every piece could be worn in every occasion, such as for going to the beach as do going to a party, for example. Every piece and print was drawn by me. ALALAÔ's public was women from 25 to 35 years old. My proposal was to bring colours and shapes to the clothes and to the world.
INFLOWEAR - FASHION BRAND
(Spain)
INFLOWEAR is a newborn footwear brand created by Joan Roca in Valencia, Spain. The public target are women, from 24 to 50 years old, that are passionate about fashion, but still want to be comfortable.
Besides the footwear, the brand intents, in a close future, to start a line of clothing as well. INFLOWEAR also creates its own prints.
SUONARE TIVI - FICTIONAL BRAND
(Spain)
Suonare Tivi is a brand created as a final work for Digital Content (Cámara Valencia - Spain) where, in group, we had to create a brand, and simulate it's digital communication, apply all the digital marketing techniques (SEO, SEM, etc) and develop the social medias and website to our business. For this project, we chose to create a Streaming Platform focused on the music world (musicals, video clips, series, documentary, reality shows, karaoke, etc). The idea was to bring back the concept that Mtv until 2000's used to have, but with the advantage of giving to our public the power of choosing what they want to watch and considering their interests.
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